![]() Many Jeep variants serving similar military and civilian roles have since been designed in other nations. Doug Stewart noted: "The spartan, cramped, and unstintingly functional jeep became the ubiquitous World War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination." It is the precursor of subsequent generations of military light utility vehicles such as the Humvee, and inspired the creation of civilian analogs such as the original Series I Land Rover. The term became common worldwide in the wake of the war. The Jeep became the primary light four-wheel-drive vehicle of the United States Armed Forces and the Allies during World War II, as well as the postwar period. Army slang for new recruits or vehicles, but the World War II "jeep" that went into production in 1941 specifically tied the name to this light military 4×4, arguably making them the oldest four-wheel drive mass-production vehicles now known as SUVs. Prior to 1940 the term "jeep" had been used as U.S. Christian Meunier is the current President of the Jeep brand worldwide. alone, over 2400 dealerships hold franchise rights to sell Jeep-branded vehicles, and if Jeep were spun off into a separate company, it is estimated to be worth between $22 and $33.5 billion-slightly more than all of FCA (US). Jeep sold 1.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler's best selling brand in the U.S. Some of Jeep's vehicles-such as the Grand Cherokee-reach into the luxury SUV segment, a market segment the 1963 Wagoneer is considered to have started. ![]() Previously, Jeep's range included other pick-ups, as well as small vans, and a few roadsters. ![]() Jeep's current product range consists solely of sport utility vehicles-both crossovers and fully off-road worthy SUVs and models, including one pickup truck. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with other assets, from their previous owner American Motors Corporation (AMC). Jeep is an American automobile marque, now owned by multi-national corporation Stellantis.
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